MKF5270

Strategic marketing (6 points)

(BUS)

Leader: To be advised

Offered:
Caulfield First semester 2004 (Flexible)
Caulfield Second semester 2004 (Flexible)
Caulfield First semester 2005 (OCL-ONLINE)
Caulfield Second semester 2005 (OCL-ONLINE)

Synopsis:

Assessment: Assignment(s): 60% + Examination (2 hours): 40%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) must have passed six graduate marketing units. All other students must have passed six graduate marketing units including MKX9160

Prohibitions: MKX5251