Postgraduate handbook 2004
Business and Economics

Master of Marketing (Agribusiness)

Course code: 1129 + Course abbreviation: MMktg(Agribus) + Peninsula + On-campus, off-campus + Three semesters full-time, six semesters part-time + Course director: Dr Lawrie Dooley + Total credit points required: 72

The Master of Marketing (Agribusiness) is designed to provide a conceptual and practical knowledge of agribusiness systems, marketing, accounting and finance, and human relations and applies these concepts to the agribusiness firm. This course builds on the leadership of the Department of Marketing in the agribusiness specialisation. Agribusiness includes all private firms, public agencies and statutory marketing authorities that bring food and fibre products to consumers or industrial customers. The course provides applied and practical marketing and management training, including analytical and decision-making skills, for people working within agribusiness. It also develops students' skills in project research work.

Admission requirements

Applicants need to have completed:

• an honours degree or equivalent qualification in a relevant discipline from a recognised tertiary institution, or
• an Executive Certificate in Agribusiness with an average grade of credit or above.

Advanced standing

Candidates may be eligible for advanced standing for a maximum of six units considered to be equivalent to particular requirements in the course of study. Advanced standing is restricted to study completed in the last five years. A substitute unit may be undertaken if a unit is considered similar in content, but not equivalent, in the course. The program coordinator assesses advanced standing.

Course structure

1. Module 1 - Students must complete four core units (24 credit points):

   • MKP9720 Agribusiness I
   • MKX9160 Foundations of marketing
   • AFX9100 Financial decision making
   • MGX9250 Business management

2. Module 2 - Students must complete four core units (24 credit points):

   • MKP5730 Agribusiness II
   • MKX9261 Integrated marketing communication
   • MKX5741 Marketing data analysis
   • MKX5123 Marketing innovation and planning

3. Module 3 - Students must complete four core units (24 credit points) as follows:

   1. One core unit (six credit points)

      • MKX5751 Delivering customer value

   2. One unit (six credit points) from the following list:

      • MKX5251 Case studies in strategy
      • MKF5270 Strategic policy

   3. Two units (12 credit points) from:

      • MKF5150 Major project (12 credit points), or
      • MKP5341 Agribusiness policy and strategy (6 credit points) and MKP5331 Agribusiness planning (6 credit points), or
      • Two units (12 credit points) from graduate level units taught by the Faculty of Business and Economics.

Exit awards

Students exiting after completing the specific units in module 1 are eligible to receive the Graduate Certificate in Agribusiness, and students exiting after completing the specific units in modules 1 and 2 are eligible to receive the Graduate Diploma in Agribusiness.

Previous page | Next page | Section contents | Title and contents