Postgraduate handbook 2004
Business and Economics

Master of Business Administration/Master of Marketing

Course code: 3185 + Course abbreviation: MBusAdm/MMktg + Caulfield + On-campus + Day, evening + Five semesters full-time, 10 semesters part-time + Course director: Associate Professor Peter Reed + Total credit points required: 120

This double-degree course aims to provide a broad-based foundation in business and management while providing existing and aspiring managers with the opportunity of developing specialist knowledge and expertise in marketing, with an emphasis on the management of marketing activities.

Admission requirements

Applicants need to have completed:

• a degree from a recognised tertiary institution with an average grade of credit or above, and
• a minimum of two years relevant full-time post-degree work experience, preferred four years.

Advanced standing

No external credits are allowable for a double-degree program. However, a maximum of two preclusions (substitutions) against the MBA core is possible. This has the effect of reducing the MBA core and adding an extra elective unit for each preclusion granted.

Fees

• Local student fees: $18,400 per annum ($2300 per unit)
• International student fees: $22,000 per annum ($2500 per unit).

The fees quoted are provided as a guide only and are subject to final approval by the university late in 2003. For future years of your course, Monash University reserves the right to adjust annual tuition fees to take into account increases in university and course delivery costs. However, Monash University undertakes that any adjustment factor will not exceed 10 per cent per annum.

Course structure

(a) Students must complete 10 core units (60 credit points):

• MBA9001 Managerial and leadership skills
• MBA9002 The legal environment of business
• MBA9003 Economics for managers
• MBA9004 Accounting for business
• MBA9005 Corporate finance
• MBA9006 Marketing
• MBA9007 Business analysis and planning
• MBA9008 Managing people at work
• MBA9009 Information systems
• MBA5005 Strategic management

(b) Students must complete 10 units (60 credit points) from the Master of Marketing as follows:
(i) Eight core units (48 credit points):

• MKF9110 Buyer behaviour
• MKX9261 Integrated marketing communication
• MKX9120 Marketing research and forecasting
• MKX5123 Marketing innovation and planning
• MKX5741 Marketing data analysis
• MKF5200 Assessing marketing performance
• MKX5251 Case studies in strategy
• MKX5751 Delivering customer value

(ii) Two units (12 credit points) from the 5000-level units offered by the Department of Marketing.

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