MBA9006

Marketing (6 points)

(BUS)

Leader: Associate Professor Peter Reed / Professor Mike Ewing

Offered:
Caulfield First semester 2004 (Day)
Caulfield First semester 2004 (Evening)
Caulfield Second semester 2004 (Day)
Caulfield Second semester 2004 (Evening)
Caulfield First semester 2005 (Day)
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (Day)
Caulfield Second semester 2005 (Evening)

Synopsis:

Assessment: Team-based marketing plan: 45% + Mid-semester mini test: 15% + Examination:40% + Students must pass the examination in order to pass the unit

Contact Hours: 39 contact hours

Prerequisites: Students must be enrolled in the MBA program