Off-Campus Learning Guide 2004 - Master of Marketing

Master of Marketing - Stream C

Course code: 3810 + Caulfield campus + Normally 1.5 years full-time, three years part-time + Course director: Dr Francis Farrelly + Total credit points required: 72 + Attendance not required

General course information

This course has been designed to provide a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts.

This course is offered on line and utilises a full range of media and computer technologies including the internet and virtual tutorials where students chat with each other and their tutor, use email, flexible delivery library facilities, print guides and CR-Rom. Students lodge their assignments electronically but will be required to attend an examination centre to sit their final examination for the unit.

Admission requirements

Applicants need to have completed:

A pass degree or equivalent qualification from a recognised tertiary institution and two years relevant full time business experience, or

An executive certificate from this faculty with an average of credit or above

Course Structure

Module 1 - Students must complete four core units (24 credit points)

MKX9160 Foundations of marketing
MKF9110 Theory and process of buyer behaviour
MKF9120 Marketing research and forecasting
MKX9261 Integrated marketing communication

(Exit point: Graduate Certificate in Marketing)

Module 2 - Students must complete four units (24 credit points) as follows:

Two compulsory units (12 credit points)
- MKF5200 Assessing marketing performance
- MKF5270 Strategic marketing
Two units (12 credit points) from the list of elective units

(Exit point: Graduate Diploma in Marketing)
NB Students who intend completing the Master of Marketing should seek to do MKF5200 and MKF5270 in their final year of study

Module 3 - Students must complete four units (24 credit points) as follows.

One compulsory unit (12 credit points)
- MKF5150 Major project (12 points) - compulsory for Master of Marketing - Stream C
Two units (12 credit points) from the list of elective units

Elective units:

MKF4010 Developing a marketing orientation

MKX5561 E-marketing

MKF5630 Services marketing

MKX5241 Sport marketing and the sponsorship alliance

MKF5271 Brand management and planning -under development

MKF5260 International marketing -under development

Further information

For more detailed information, contact the Graduate Studies Office, Department of Marketing, telephone 1300 652 312 (03) 9903 2128, fax (03) 9903 1558, email graduate.mkt@buseco.monash.edu.au
or see http://www.buseco.monash.edu.au/depts/mkt/.

Application procedures

Intake into the program will be in March and July each year. Applications should be made well in advance. Completed applications are to be forwarded to Department of Marketing, Monash University, PO Box 197, Caulfield East, Victoria 3145 by Friday, 19 30 November 2004. Applicants are required to submit a full CV and a letter of support from their employer with their application. Applications may also be submitted by mid-May for the July intake. Please contact the Graduate Studies Office for details.

Off-Campus Learning Guide 2004 Business and Economics