MKF5271

Brand management and planning (6 points)

(BUS)

Leader: Associate Professor Ken Grant

Offered:
Caulfield First semester 2004 (Evening)
Caulfield First semester 2005 (Evening)
Caulfield Second semester 2005 (OCL-ONLINE)

Synopsis:

Assessment: Assignment(s): 50% + Examination (2 hours): 50%

Contact Hours: 3 Hours class contact or equivalent per week

Prerequisites: Students enrolled in course code 3802 (M.Mktg Stream B) have no prerequisites. All other students must pass MKF9120 and MKX9160