Master of Marketing (Food and Beverage)

• Course structure
  • Module 1 - four core units
  • Module 2 - four core units
  • Module 3 - four units
    • Core units

Course code: 2983 + Course abbreviation: MMktg(Fd&Bev) + Course director: Dr Lawrie Dooley + Units are offered on-campus at Peninsula and Caulfield in a five-day block mode + Normally completed in three semesters of full-time study or six semesters of part-time study

This course is designed for technical professionals who are employed in the food and beverage industries and whose career progression involves marketing and management roles. The course is suitable for a number of segments in the food and beverage industry.

Applicants should have completed, with a credit average, the Executive Certificate in Marketing (Food and Beverage) or a pass degree or equivalent qualification from a recognised tertiary institution.
Applicants may be eligible for a maximum of six credit exemptions for units considered equivalent to particular requirements in the course of study. A substitute unit may be undertaken if a unit is considered similar in content but not equivalent in the course.
This is a full-fee-paying course. Course fees are set and reviewed annually and are therefore subject to change. Applicants should consult the Department of Marketing as to the 2003 course fee.
Computer literacy and access to the internet are highly desirable to gain access to and advantage from the university administrative processes, online library services, online units and to communicate with academic and administrative staff. The university provides access to computer labs on each campus, although part-time students may find it more convenient to use their own or their employer's computer facilities. Applicants planning to use employer's computer facilities should gain permission prior to admission.

Course structure

Units in this degree are arranged in three four-unit modules. Exit points allow students unable to complete all 12 units to exit the course at the end of a four-unit module and receive recognition for the units completed. Students exiting after completing the specific units in module 1 receive the Graduate Certificate in Marketing (Food and Beverage) and after completing the specific units in modules 1 and 2, receive the Graduate Diploma in Marketing (Food and Beverage).

Module 1 - four core units

• AFX9100 Financial decision making
• MKX9160 Marketing theory and practice
• MKF9110 Theory and process of buyer behaviour
• MKX9300 Food and beverage marketing I

Module 2 - four core units

• MGX9250 Business management
• MKX9261 Integrated marketing communication
• MKX5441 Food and beverage marketing II
• MKX5123 Marketing innovation and planning

Module 3 - four units

Core units

• MKX5122 Marketing policy and strategy
• MKX5251 Case studies in strategy (on campus)

or

• MKF5270 Strategic marketing (off-campus)

plus

• MKX5124 Wine and food applied research project (equivalent to two units)

or

• Two 5000-level units, subject to the approval of the course coordinator

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