MKX5123

Marketing innovation planning (6 points)

(BUS)

Leader: Lawrie Dooley

Offered:
Peninsula First semester 2003 (OCL)
Caulfield First semester 2004 (Evening)
Peninsula First semester 2004 (OCL)
Caulfield Second semester 2004 (Evening)

Synopsis: This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.

Assessment: On campus students: Class presentation: 15% + Review paper (3500 words): 35% + Business plan (5000 words): 50% Off campus students: Opportunity analysis: 15% + Review paper (3500 words): 35% + Business plan (5000 words): 50%

Prerequisites: MKX9160