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Marketing innovation planning (6 points)
Leader: Lawrie Dooley
Synopsis: This unit is designed to give students the ability to develop entrepreneurial business plans for new products and new ventures. The emphasis is on understanding planning from the perspective of an entrepreneur. Topics covered include: the entrepreneurial process, opportunity screening, team building, the entrepreneurial mind, financing innovation and entrepreneurship, shaping an entrepreneurial strategy, developing and presenting the entrepreneurial business plan.
Assessment: On campus students: Class presentation: 15% + Review paper (3500 words): 35% + Business plan (5000 words): 50% Off campus students: Opportunity analysis: 15% + Review paper (3500 words): 35% + Business plan (5000 words): 50%
Australian Government Requirements for International Students - CRICOS Provider Number: 00008C
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