[an error occurred while processing this directive]
Home Monash Info News and Events Campuses and Faculties Monash University
Monash University Handbooks


Food and beverage marketing 2 (6 points)


Leader: Dr Lawrie Dooley

Peninsula First semester 2003 (On-campus)

Synopsis: The emphasis in this subject is on understanding food and beverage marketing from the perspective of a business participant in a complex value chain that creates and coordinates value for chain participants. Topics covered include: understanding firms as customers, market sensing, managing market offerings, value creation, business channel management, supply chain management, gaining business customers, sustaining reseller partnerships and sustaining customer relationships.

Assessment: Class presentations: 20% + Major assignment (3000 words): 30% + Final examination (3 hours): 50%

Help | Contacts | Site Map | Staff Directory | Search