Master of Marketing (Retail and Wholesale)

• General Information
• Aims
  • Program objectives
• Course structure
• Entry requirements
• Advanced standing for previous study
• Further information
• Completed applications

General Information

Course code: 2094 + Caulfield campus + Full-fee-paying course: unit fee $1650 (2002 fee): unit fee for international students $1900 + PELS available for Australian students (Refer to www.hecs.gov.au/PELS for more information) + Attendance not required

Aims

This unique course has been especially designed to provide a national masters-level course tailored specifically to the retail and wholesale industry and related service industries.
The course is suitable for experienced retail managers who have an undergraduate degree from a recognised tertiary institution and two years of retail or related service industry experience.

Program objectives

The objectives of the course focus on the following areas of study:

• apply marketing theory and practices to the development of a business marketing planning strategy
• demonstrate an understanding of the components of a retail business strategy through the application of retail strategic and marketing planning
• articulate the impact of developments in retail technology and the issues facing retail executives
• apply consumer behaviour theory to the development of retail marketing strategies
• apply the tools of financial analysis, forecasting, budgeting and performance measurement to retail business
• develop a strategic view of international retail markets in the context of issues facing retail executives
• monitor current business issues as a strategy for competitive advantage
• develop an integrated framework for the planning, implementation and control of a retail marketing communication process
• analyse retail merchandise planning and distribution methods in the context of a corporate marketing plan, and identify the key controllable variables which affect performance
• conduct a major study in the retailing field in an area of special interest, in which concepts, principles and techniques from previous units can be applied

Course structure

The course is a three-year, part-time, fee-paying program suitable for experienced retail managers. Course participants complete:

• MKF9810 Management of retail enterprises
• MKX9160 Marketing theory and practice
• MKF9820 Issues in retail technology
• MKF9110 Theory and process of buyer behaviour
• MKF9830 International retailing
• MKX9261 Integrated marketing communication
• MKF5290 Competitive analysis: strategy and issues
• AFF9000 Retailing and financial management
• MKF5140 Merchandise planning and control
• MKF5150 Major project (two units)
• Elective

Each unit is worth six credit points in the Master of Marketing (Retail and Wholesale).
The course progression is designed to develop and build upon studentsí understanding of issues specifically relevant to retail and wholesale marketing and then to consolidate and further develop the concepts and principles learnt throughout the course through the major project in the final semester.
In all units, the course content and assessment will relate to workplace applications in a retail/wholesale business.

Entry requirements

Applicants will have an undergraduate degree from a recognised tertiary institution, generally in a discipline other than marketing/retail, and two years of retail or related service industry experience.

Advanced standing for previous study

Candidates may be eligible for credit for up to 50 per cent of the course where they have completed units (within the previous five years) considered to be equivalent to particular units in the Master of Marketing (Retail and Wholesale). Where candidates have completed units similar in content, but not equivalent, to particular units in the course, the course director may request another suitable unit be substituted.

Further information

For more detailed information, contact the course director, Ms Stella Minahan, telephone 9903 1591, or the Graduate Studies Office, Department of Marketing, telephone (03) 9903 2128 or 1300 652 312, fax (03) 9903 1558, email grad.mkt@buseco.monash.edu.au or see the website at www.buseco.monash.edu.au/Depts/Mkt.

Completed applications

Completed applications are to be forwarded to the Graduate Studies Office, Department of Marketing, Monash University, PO Box 197, Caulfield East, Victoria 3145 by 29 November 2002. Applications may also be submitted in mid-May for the July intake. Please contact the Graduate Studies office for details

Previous page | Next page | Section contents | Title and contents