MKF9810

Retailing (6 points)

(BUS)

Leader: Ms Stella Minahan

Offered:
Caulfield First semester 2004 (Evening)
Caulfield First semester 2004 (Flexible)
Caulfield Second semester 2004 (Flexible)

Synopsis: The management of retail organisations, the application of technology in retail organisations and the application of retail strategic and financial planning. Issues, problems and practices involved in managing a retail operation; the role of the retailing industry in distribution, its structure and its dynamics; retail merchandise planning, buying and control; retail store location, layout, presentation and management; current theories and techniques used in the formulation and implementation of retail business strategy.

Assessment: Assignment (3000 words): 20% + Field project (3500 words): 30% + Examination (2 hours): 50%

Contact Hours: 12 hours