MKF9830

International retailing (6 points)

(BUS)

Leader: Mr Michael Morrison

Offered:
Caulfield First semester 2003 (OCL)

Synopsis: International retailing, including trends in overseas markets and the development of off-shore retail ventures from an Australian base. Key issues in the globalisation of the retail industry, including cultural differences, economic environments, and demographic variables.

Assessment: Case-study analysis (3000 words): 30% + Seminar paper (3500 words): 30% + Examination (2 hours): 40%

Contact Hours: Caulfield, OCDL

Prerequisites: MKF9810