Bachelor of Business (Management)/Bachelor of Business (Marketing)

• General information
• Entry requirements
  • (a) Victorian Certificate of Education (VCE)
  • (b) Comparable qualifications
  • (c) Special admission
• Advanced standing (credit for work done elsewhere)
• Mode of offering
• Course structure
  • Inner core
  • Outer core (eight units in total)
    • Four compulsory units:
    • Plus four units selected from eight:
  • Discipline strand
    • Six compulsory marketing units:
    • Six compulsory management units:
  • Electives

General information

Course code: 1337 + Course abbreviation: BBus(Mgt)/BBus(Mktg) + Course coordinator: Ms Janine Hendry
This combined course is designed for full-time students seeking a career in management or in the marketing industry. In addition to providing a core of marketing and management units, the course provides specialist study in key areas.

Entry requirements

(a) Victorian Certificate of Education (VCE)

A study score of at least 25 in English (any) and in mathematics (any) at units 3 and 4 level, and a study score of at least 20 in any two other VCE studies.

(b) Comparable qualifications

Applicants may also satisfy entry requirements with qualifications equivalent to the VCE, eg TAFE qualifications (the first year of a TAFE associate diploma or equivalent TAFE qualification) or comparable Year 12 qualifications, including International Baccalaureate, or other approved tertiary study.

(c) Special admission

Students who have not successfully completed VCE or equivalent may satisfy entry requirements by completing at least two Monash non-award single units or open learning (OLA) units. Further information is contained in the booklet 'Returning to study at Monash', which is available from the Prospective Students Office, telephone (03) 9905 1320.

Advanced standing (credit for work done elsewhere)

In addition to part one, section five of the degree regulations, the following credit transfers have been standardised for the Bachelor of Business (Management)/Bachelor of Business (Marketing):

• Holders of a completed certificate IV in a business-related area from a recognised TAFE institute may apply for credit for up to a maximum of four units.
• Holders of a completed Diploma or Advanced Diploma in Marketing from a recognised TAFE institute may apply for credit for up to a maximum of eight units.

Mode of offering

The course is offered on the Caulfield campus by day or evening classes.

Course structure

Inner core

• AFF1110 Accounting for financial decision making
• BTF1010 Commercial law
• ECF1100 Microeconomics
• ETX1100 Business statistics
• MGF1010 Managing people and organisations
• MKF1120 Marketing theory and practice

Outer core (eight units in total)

Four compulsory units:

• MGF2351 International business
• MGF3401 Strategic management
• MKF2111 Buyer behaviour
• MKF3141 Issues in competitive advantage

Plus four units selected from eight:

• AFF1300 Money and capital markets
• AFF2051 Financial modelling
• AFF2631 Financial management
• BTF1151 Corporations law and trusts
• BTF2601 Banking law
• ECF1200 Macroeconomics
• ECF3550 Business in Asia
• ETX2111 Business data modelling [recommended]

Discipline strand

Six compulsory marketing units:

• MKF2121 Marketing research methods
• MKF2131 Marketing support systems
• MKF3121 Marketing planning and implementation
• MKF3131 Strategic marketing
• MKF3461 Marketing communication
• MKF3481 Logistics and channel management

Six compulsory management units:

• MGF3681 International management
• MGF1100 Managerial communication
• MGF2621 Organisational change
• MGF2661 Human resource management
• MGF3381 Managing information systems
• MGF3111 Organisational behaviour

Electives

In addition to the above 26 units (156 points) in the 192-point program, students must choose six electives from any discipline within any faculty, subject to approval from other faculties.
The course structure allows flexibility, however the following additional regulations must be observed:

• The number of first-year-level units must not exceed 10 (60 points).
• A minimum of six third-year-level units (36 points) of which at least four must be from those offered by the faculty on the campus delivering the program.
• At least two (12 points) of the electives must be taken outside the main field of study.

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