MKF3141

Issues in competitive advantage

(BUS)

Dr Jodie Conduit

6 points + 2-hour lecture and 1-hour tutorial per week + First and second semester + Caulfield and Peninsula + Singapore + Open Learning Australia + OCDL (first semester) + Prerequisites: MKF1120 or MKW1120

Synopsis: The subject is designed to sensitise students to the issues which affect a firm's ability to compete effectively, and from which competitive advantage is derived.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 40% + Examination (2 hours): 40%