MKF3121

Marketing planning and implementation

(BUS)

Mr Ken Grant

6 points + 1-hour lecture and 2-hour tutorial per week + First and second semester + Caulfield, Open Learning Australia + Prerequisites: MKF2111 or MKW2111, MKF2121 and MKF2131

Synopsis: The development of corporate marketing strategies; marketing planning procedure; evaluation and control in marketing planning; Australian case studies in corporate marketing planning and strategy. Concepts of product management; designing a product strategy; monitoring planning/marketing.

Assessment: Assignments: 20% + Participation (including viva voce test: 25% + Simulation: 15% + Examination: 40%