MGF3401

Strategic management

(BUS)

Dr Gaby Ramia

6 points + Caulfield + First and second semester + One 1.5-hour lecture and one 1.5-hour tutorial + OCDL + Prerequisite: completion of 12 units of study

Synopsis: Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative positon of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Assessment: on-campus: Tutorial case studies: 20% + Major report (3000 words): 40% + Examination (2 hours): 40% + Off-campus: Assignment 1 (2000 words): 20% + Assignment 2 (3000 words): 40% + Examination (2 hours): 40%