General information
The Bachelor of Communication course explores the practical operations of mass
communications technologies as well as their social and cultural aspects. The
structured nature of the course enables students to specialise in either
advertising, journalism, multimedia, public relations or tourism, therefore
preparing them for specific vocational opportunities.
In double-award programs, studies are undertaken with Monash University
for the degree and with Chisholm Institute of TAFE for the diploma, enabling
students to graduate eventually with a university degree and a TAFE
qualification (eg Monash Bachelor of Communication and Chisholm Diploma of
Arts (Professional Writing and Editing.
Applicants should possess the VCE (or equivalent) including at least a study score of 25 in English. Mature-age applicants who have either not satisfied entry requirements or have done so more than three years prior to their application will be required to pass a minimum of two open learning subjects or two non-award subjects in order to meet minimum entry requirements.
To complete the requirements for the Bachelor of Communication degree, students must:
or
Individual subjects and specialisation sequences will be offered only if there is sufficient student demand.
The advertising sequence covers the theory and practice of advertising, and the origins of advertising and its roles today and in the future. It prepares students to work at an entry level in copywriting, account service, media planning and account planning; and to work productively with experienced professionals in advertising. The advertising specialisation will comprise the following sequence of subjects:
Arts sequences offered at Berwick include German, International Studies, Japanese, philosophy, psychology and Spanish. Alternatively, students may select a sequence of arts subjects taught at one of the other campuses of the university. Students who opt for this alternative should note that it may involve travelling to another campus to attend lectures and attention will need to be paid to the lecture timetable.
Mass
communications is an interdisciplinary major which responds to a need and
demand for graduates who are knowledgeable about mass communications and who
can apply that knowledge to a range of vocational and academic areas. It is
designed to service a variety of career paths, including journalism, education,
educational media systems, public relations, organisational management, as well
as leading to postgraduate study.
The range of subjects offered is designed to equip students with specialised
but flexible skills in describing and analysing the organisation, and the
processes, diverse uses and effects of ´traditional' and ´new' mass
communications technologies (print, electronic and film). Students develop an
understanding of the practical operation of these media as well as the social
and cultural dimensions of mass communications, considering the audiences,
producers and policy-makers involved. Students also develop skills in utilising
language, image and media delivery systems to communicate effectively.
The communication sequence will comprise the following subjects:
On
completion of a sequence in journalism studies, students are expected to have
developed literacy skills (writing, verbal, computer, visual, televisual,
statistical); knowledge of legal issues (eg defamation and libel,
copyright, freedom of the press); understanding of ethics (eg rights to
privacy, culturally appropriate media practice); communication and negotiation
skills; information management skills.
The journalism studies sequence will equip students with a range of journalism
skills and knowledge, appropriate for flexible application in a variety of
employment settings.
The skills and knowledge developed are those required by journalists (or those
using journalism skills) for the future. Such journalists will possess
well-developed literacy skills in a variety of media. Graduates will be able to
contribute knowledgeably and in socially responsible and ethical ways to the
particular communities they find themselves in, drawing on an informed
intercultural awareness and an understanding of the professional and ethical
codes and responsibilities of journalism. Students will also be equipped to
engage knowledgeably and responsibly with the rapid developments in mass
communication technologies and their social consequences.
The journalism studies specialisation will comprise the following sequence of
subjects:
The
multimedia sequence aims to provide students with the knowledge, skills and
attitudes essential to the analysis, design and implementation of
computer-based multimedia products, services and systems.
The multimedia specialisation will comprise the following sequence of
subjects:
The public relations sequence covers the theory and practice of public relations, and the development of public relations and its roles today and in the future. It prepares students to pursue a career in PR management in a PR consultancy or in a government or corporate PR unit. The public relations specialisation will comprise the following sequence of subjects:
The tourism specialisation will comprise the following sequence of subjects:
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