Bachelor of Business (Marketing) - BBus(Mktg)
Course
code: To be advised · The following describes the new course structure, to
be introduced for the first time in 2000
The
following six subjects are compulsory:
In
addition to the two compulsory subjects below, students must select four from
the remaining eight subjects:
- · AFX1300 Money and capital markets
- · AFX2631 Financial management
- · BTX1151 Corporations law and trusts
- · BTX2601 Banking law
- · ECX1200/ECX2200 Macroeconomics
- · ETX2111 Business data modelling
- · MGX2661 Human resource management
- · MGX3401 Strategic management
- · MKX2111 Buyer behaviour [compulsory]
- · MKX3141 Issues in competitive advantage [compulsory]
- · The following six subjects are compulsory for students in the
Bachelor of Business (Marketing):
- · MKF2121 Market research methods
- · MKF2131 Marketing support systems
- · MKF3121 Marketing planning and implementation
- · MKF3131 Strategic marketing
- · MKF3461 Marketing communication
- · MKF3481 Logistics and channel management
In
addition to the above 18 subjects in the 144-point program, students must
choose six electives from any discipline within any faculty, subject to
approval from other faculties.
The new course structure introduces greater flexibility and the following
additional regulations must be observed:
- · The number of first-year-level subjects must not exceed 10
(60 credit points).
- · A minimum of six third-year-level subjects (36 credit points)
of which at least four must be from those offered by the faculty on the campus
delivering the program.
- · At least two (12 credit points) of the free electives must be
taken outside the main field of study.
*SUBJECT TO FINAL UNIVERSITY
APPROVAL.
wwwdev@monash.edu.au
Thu May 25 16:42:33 EST 2000