Undergraduate courses and subjects 2000 - Bachelor of Business (Marketing)

Bachelor of Business (Marketing) - BBus(Mktg)

General information
Mode of offering
Admission requirements
Credit for work done elsewhere
Course structure

General information

Course code: 0314 · Course coordinator: Mr Ken Grant · The following structure applies to students who first enrolled prior to 2000
The Bachelor of Business (Marketing) is a three-year full-time or six-year part-time course. Marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed, developed in their decision-making skills and approach to business problems and situations. The course is designed to equip students for future business roles including the areas of general marketing, sales, product and advertising management, retailing and marketing research.

Mode of offering

Day and evening classes are offered only at the Caulfield campus.

Admission requirements

(a) Victorian Certificate of Education (VCE)

A study score of at least 25 in English and in mathematics (any) at units 3 and 4 level, and a study score of at least 20 in any two other VCE studies.

(b) Comparable qualifications

Applicants may also satisfy entrance requirements with qualifications equivalent to the VCE, eg TAFE qualifications (the first year of a TAFE associate diploma or equivalent TAFE qualification) or comparable Year 12 qualifications, including International Baccalaureate, or other approved tertiary study.

(c) Special admission

Students who have not successfully completed VCE or equivalent may satisfy entry requirements by completing at least two Monash non-award single subjects or open learning (OLA) subjects. Further information is contained in the booklet 'Returning to study at Monash', which is available from the Prospective Students Office, telephone (03) 9905 1320.

Credit for work done elsewhere

In addition to part one, section five of the degree regulations, the following credit transfers have been standardised for the Bachelor of Business (Marketing):

· Members of the Institute of Chartered Secretaries and Administrators may be granted credit for three subjects.
· Holders of a recognised Certificate of Business Studies are eligible for credit for up to a maximum of four subjects in the course, to be determined by the course coordinator.
· Holders of completed Associate Diploma in Business (Marketing) are eligible for up to eight subjects to be determined by the course coordinator.

· ETX1640 Business mathematics and statistics
· BTX1010 Commercial law
· MGX1300 Introduction to management
· MKX1120 Marketing theory and practice

Second semester

· AFX1110 Accounting for financial decision making
· MGX1230 Business communication
· ECX1710 Macroeconomics
· MKF1131 Statistics for marketing

Year two

First semester

· AFX2051 Financial modelling
· AFX1300 Money and capital markets
· MKX2111 Buyer behaviour
· MKF3471 Sales management and negotiation

Second semester

· AFX2631 Financial management
· MKF2121 Marketing research methods
· MKF2131 Marketing support systems
· MKF3461 Marketing communication

Year three

First semester

· MKF3481 Logistics and channel management
· MKF3121 Marketing planning and implementation
· MKX3141 Issues in competitive advantage
· Elective

Second semester

· MKF3131 Strategic marketing
· MGX3401 Strategic management
· Elective
· Elective