Master of Marketing - MMktg

• General information
• Course structure
  • Stream A - module one (4 subjects)
    • Core subjects
  • Stream A - module two (4 subjects)
  • Stream A - module three (4 subjects)
    • Core subjects
    • Electives
  • Stream B - module one (4 subjects)
  • Stream B - module two (4 subjects)
    • Core subject
    • Electives
  • Stream B - module three (4 subjects)
    • Core subjects
    • Electives

General information

Course code: 2276 · Course director: Mr David Watson · Offered in a range of study modes at Caulfield campus (some specialist electives may be offered at other campuses) · Normally completed in three semesters of full-time study or six semesters of part-time study
This course comprises 12 coursework subjects and is intended for those who are in middle management marketing positions intending to progress to a higher level of professional and academic expertise.
The course aims to provide the candidate with a comprehensive, intellectually demanding and up-to-date understanding of business and marketing concepts. It is suited to those who are seeking new ways to develop, control and implement marketing activities in all types of business environments.
This is a fee-paying course. Candidates should consult the Department of Marketing as to the 2000 fee. Course fees are reviewed annually and are subject to change.
Articulation into the Master of Marketing is available to candidates who have completed a Graduate Diploma in Marketing, a Postgraduate Diploma in Marketing or a Bachelor of Business (Marketing) (Honours).Candidates may be eligible for a maximum of six credit exemptions for subjects considered equivalent to particular requirements in the course of study. Refer to the course director for further details.

Course structure

There are two streams in this degree. Stream A is for candidates who have completed an undergraduate degree in a discipline other than marketing. Stream B is for candidates who have completed an undergraduate degree in marketing or a related discipline that includes a marketing major. Subjects in this degree are arranged in three modules.

Stream A - module one (4 subjects)

Core subjects

• · MKF9110 Theory and process of buyer behaviour
• · MKF9120 Marketing research and forecasting
• · MKX9160 Marketing theory and practice
• · MKX9261 Marketing communication strategies

Stream A - module two (4 subjects)

Two electives to be drawn from the 4000 series subjects offered by the Department of Marketing. Options include:

• · MKF4000 Advanced marketing
• · MKF4010 Developing a marketing orientation
• · MKF4020 History and philosophy of marketing
• · MKF4030 Advanced business research methods for marketing
• · MKF4331 Advanced marketing research analysis
• · MKF4631 Advanced buyer behaviour

Two electives to be drawn from the 5000 series subjects offered by the Department of Marketing. Options include:

• · MKX5251 Case studies in strategy
• · MKF5260 International marketing
• · MKF5271 Product management and planning
• · MKF5290 Competitive analysis: strategy and issues
• · MKF5301 Two subject project/thesis
• · MKF5381 Business marketing
• · MKF5391 Sales management
• · MKF5630 Services marketing

Note that MKF4030 (Advanced business research for marketing) is a prerequisite for MKF5301.

Stream A - module three (4 subjects)

Core subjects

• · MKF5200 Assessing marketing performance
• · MKF5270 Strategic marketing policy

Electives

Two electives to be drawn from the 5000 series subjects offered by the Department of Marketing*. Options include:

• · MKX5251 Case studies in strategy
• · MKF5260 International marketing
• · MKF5271 Product management and planning
• · MKF5290 Competitive analysis: strategy and issues
• · MKF5301 Two subject project/thesis
• · MKF5381 Business marketing
• · MKF5391 Sales management
• · MKF5630 Services marketing

Note that MKF4030 (Advanced business research for marketing) is a prerequisite for MKF5301.
* ONE ELECTIVE MAY BE DRAWN FROM ANY MONASH POSTGRADUATE COURSE PROVIDED THE STUDENT HAS THE REQUIRED PREREQUISITE(S) AND THE APPROVAL OF THE COURSE DIRECTOR.

Stream B - module one (4 subjects)

• · MKF4000 Advanced marketing
• · MKF4010 Developing a marketing orientation
• · MKF4020 History and philosophy of marketing
• · MKF4030 Advanced business research methods for marketing

Stream B - module two (4 subjects)

Core subject

• · MKF4631 Advanced buyer behaviour

Electives

Three electives to be drawn from the 4000/5000 series subjects offered by the Department of Marketing. Options include:

• · MKX5251 Case studies in strategy
• · MKF5260 International marketing
• · MKF5271 Product management and planning
• · MKF5290 Competitive analysis: strategy and issues
• · MKF5301 Two subject project/thesis
• · MKF5381 Business marketing
• · MKF5391 Sales management
• · MKF5630 Services marketing

Note that MKF4030 (Advanced business research for marketing) is a prerequisite for MKF5301.

Stream B - module three (4 subjects)

Core subjects

• · MKF5200 Assessing marketing performance
• · MKF5270 Strategic marketing policy

Electives

Two electives to be drawn from the 5000 series subjects offered by the Department of Marketing*. Options include:

• · MKX5251 Case studies in strategy
• · MKF5260 International marketing
• · MKF5271 Product management and planning
• · MKF5290 Competitive analysis: strategy and issues
• · MKF5301 Two subject project/thesis
• · MKF5381 Business marketing
• · MKF5391 Sales management
• · MKF5630 Services marketing

Note that MKF4030 (Advanced business research for marketing) is a prerequisite for MKF5301.
* ONE ELECTIVE MAY BE DRAWN FROM ANY MONASH POSTGRADUATE COURSE PROVIDED THE STUDENT HAS THE REQUIRED PREREQUISITE(S) AND THE APPROVAL OF THE COURSE DIRECTOR.

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