wwwdev@monash.edu.au
December 10 1999
Auth: S Steele, ITS Web and Internet Facilities
Copyright © Monash University 1999 - All Rights Reserved - Caution
(BUS)
Dr David Bednall
6 points + 3-hour class per week + Swcond semester + Caulfield
Synopsis: Contemporary issues facing marketing today; current trends and new areas of possible research; evolution of marketing thought; current demographic, economic, sociological, legal, and technological trends; the likely impact of these trends on marketing activities; different ways of planning for the future.
Assessment: Assignment (3000 words): 30% + Seminar presentation: 10% + Mini presentations: 10% + Class participation: 10% + Examination (3 hours): 40%
wwwdev@monash.edu.au
December 10 1999