Postgraduate courses and subjects 2000 - Master of Marketing (Direct Marketing)

Master of Marketing (Direct Marketing) - MDirMktg

Course structure

Course code: 2653 · Caulfield campus · Course director: Ms Irene Powell
This course is designed to cater for experienced managers who are involved in the growing area of direct marketing and who wish to undertake study in direct marketing at this level.
Applicants should have a Graduate Diploma in Direct Marketing with a credit average or above, or a Graduate Diploma in Marketing with a credit average or above and at least two years relevant employment experience, or other appropriate postgraduate qualifications at the discretion of the course director.
The degree is a fee-paying course and candidates should consult the Department of Marketing as to the current fees which are set and reviewed annually and are therefore subject to change.
Applicants with appropriate postgraduate qualifications may be admitted with advanced standing and must complete six subjects to complete the course.
Generally, students will undertake the degree part-time over six semesters. This could be completed in two and a half years with the utilisation of summer semester and block mode subjects.

Course structure

The course consists of 12 subjects including up to three electives:

· MKX9701 Direct marketing
· BTX9890 Ethics, privacy and legislation in direct marketing
· MKX9110 Theory and process of buyer behaviour
· MKX9261 Marketing communication strategies
· MKF5702 Marketing database strategy
· MKF5703 Direct marketing: creative and media
· MKX9660 Relationship marketing and service quality management
· Marketing elective
· MKX5251 Case studies in strategy
· MKF5704 Direct marketing statistics and mathematics
· MKF5301 Minor thesis/corporate project (2 subjects)
· Two marketing electives