MKF5630

Services marketing

(BUS)

Professor Mark Gabbott

6 points + 3-hour session per week and/or block or modified block mode + First and/or second semester + Caulfield + Prerequisite: MKX9160

Synopsis: An in-depth analysis of the marketing techniques that apply to service organisations and industries including service design and delivery, customer service, service quality measurement and internal marketing.

Assessment: Assignment 1: 25% + Assignment 2: 15% + Tutorial assessment: 10% + Examination: 50%