MKF4030

Advanced business research methods for marketing

(BUS)

Dr David Bednall

6 points + 3-hour class per week + First semester + Caulfield

Synopsis: An in-depth introduction to the critical thinking and planning required in the initial stages of a thesis or research project. Development of a literature review, research model and research proposal.

Assessment: Literature review: 30% + Model and problem statement: 20% + Theoretical project: 20% + Examination (2 hours): 30%