MKF5271

Product management and planning

(BUS)

Associate Professor Frank Alpert

6 points + 3-hour class per week or equivalent in module form + First and second semester + Caulfield + Open Learning Australia + Prerequisites: MKF9110, MKX9160

Synopsis: Identifying, developing, testing and launching new products; pioneer brand advantage and brand positioning; selected current topics.

Assessment: Minor assignment (2000 words): 20% + Major assignment (4000 words): 30% + Class participation: 10% + Examination (2 hours): 40%