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Thu May 25 16:53:16 EST 2000
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Course code: 1000 · Course director: Mr David Watson · Offered
in a range of study modes at Caulfield campus (some specialist electives may be
offered at other campuses) · Also offered by Open Learning Australia
· Normally completed in two semesters of full-time study or four semesters
of part-time study
The course provides candidates from a range of business and non-business
backgrounds with an in-depth understanding of marketing and marketing
management. The course involves an examination of the marketing function and
recognition of the various marketing decision tools available so as to develop
marketing, management, analytical and decision-making skills.
The course is designed principally for graduates who have undertaken
tertiary-level study in a discipline other than marketing.
Applicants require a pass degree or an equivalent qualification from a
recognised tertiary institution plus at least two years relevant employment
experience or an executive certificate from this faculty with an average grade
of credit or above. Candidates may be eligible for a maximum of four credit
exemptions for subjects considered to be equivalent to particular subjects in
the course of study. Refer to the course director for further details.
This is a fee-paying course. Course fees are reviewed annually and are subject
to change. Candidates should consult the Department of Marketing as to the 2000
course fee. Students who successfully complete the Graduate Diploma in
Marketing may articulate into the Master of Marketing.
The course consists of four core subjects and four electives.
Two electives from the 4000 code subjects offered by the department. Options include:
Two electives from the 5000 code subjects offered by the Department of Marketing. Options include:
wwwdev@monash.edu.au
Thu May 25 16:53:16 EST 2000