Course
code:1471
Course director: Mr David Watson
The aim of the Graduate Certificate in Marketing is to provide candidates with
an undergraduate degree in an area other than marketing, but with significant
experience from a range of business and non-business backgrounds, an avenue to
obtain or upgrade marketing knowledge and skills at the graduate level. The
course involves a detailed introduction to the marketing function and the
opportunity for candidates to select subjects of particular interest to their
own specific needs. This course may be used to provide graduate study in
marketing or to articulate into the Graduate Diploma in Marketing and other
graduate business courses.
The objectives of the program are to provide an integrated, graduate level introductory course in marketing for graduates in disciplines other than marketing who have appropriate business experience and responsibility. On completion, successful candidates should:
Applicants require a pass degree or equivalent qualification from a recognised tertiary institution plus a minimum of three years relevant employment experience. Applicants without a first degree who have a minimum of six years appropriate employment experience should refer to the section on executive certificates.
This is a fee-paying course. Candidates should consult the Department of Marketing as to the 1999 course fee. Course fees are set and reviewed annually and are therefore subject to change.
The Graduate Certificate in Marketing is normally completed in one semester of full-time study or two semesters of part-time study.
Classes are offered in a vareity of study modes on-campus at the Caulfield campus.
Candidates may be eligible for a maximum of two credit exemptions for subjects considered to be equivalent to particular requirements in the course of study. Please refer to the course director for further details.
The
course consists of two core subjects and two elective subjects:
(a) Core subjects
(b) Plus two subjects from the following six (students must have the appropriate prerequisites)
or one subject from the above list and one from the elective list below (students must have the appropriate prerequisites):
or another subject from any of Monash University's graduate courses (assuming the student has the appropriate prerequisites and the permission of the course director).
Students who successfully complete the Graduate Certificate in Marketing may apply for admission to the Graduate Diploma in Marketing.