MKF5260

International marketing

Lecturer to be advised

6 points · Summer semester and/or block mode · Caulfield

Synopsis This subject examines non-domestic market opportunities and develops appropriate techniques to identify, develop, monitor and manage the international environment.

Assessment Seminar paper (2000 words): 20% · Major project (3500 words): 35% · Participation: 10% · Examination (2 hours): 35%

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