AFF9800

Marketing financial control

Mr Denis Fettes

6 points · 3 hours per week, or equivalent · Caulfield, in-house

Objectives On completion of this subject students should be aware of a range of accounting techniques which can assist them evaluate the financial consequences of marketing actions and strategies; able to converse with accountants using the language of accounting.

Synopsis Seminars will cover financial accounting methodology; preparation, analysis and interpretation of financial reports; cost of capital and target profit planning; cost behaviour and cost-volume-profit analysis; budgeting; working capital management; capital expenditure analysis; standard costing, flexible budgets and variance analysis; control of profit and investment centres.

Assessment Written (3000-4000 words): 30% · Semester test: 30% · Examination (2 hours): 40%

Prescribed texts

To be advised

Back to the 1999 Business and Economics Handbook