1999 Business and Economics Handbook - Bachelor of Business (Marketing)

Bachelor of Business (Marketing) - BBus(Mktg)

General
Course objectives
Mode of offering
Admission requirements
Credit for work done elsewhere
Course structure

General

Course code: 0314
Course coordinator: Mr Ken Grant
The Bachelor of Business (Marketing) is a three-year full-time or six-year part-time course. Marketing studies are combined with a general business education to ensure that graduates have a broad perspective of business from which to enter and progress in their marketing careers. The program aims at developing a basis that will enable the graduate to deal with change in a dynamic society and also provide a foundation for further study. Students completing the course are expected to be well informed, developed in their decision-making skills and approach to business problems and situations. The course is designed to equip students for future business roles including the areas of general marketing, sales, product and advertising management, retailing and marketing research.

Course objectives

On completion of the course students should:

have a basic level of knowledge of general business, concentrating on marketing's role within an organisation;
have an understanding of the external environment within which business operates, being mindful of Australia's international context;
have developed technological and communication skills which effectively articulate marketing issues within the business environment;
be able to take a structured approach to marketing problem solving and decision making, utilising skills in conducting further research and analysis;
be able to show an understanding of how to implement marketing principles and concepts in the practical business environment, especially the development of effective marketing plans and strategies.

Mode of offering

Day and evening classes are offered only at the Caulfield campus.

Admission requirements

(a) Victorian Certificate of Education (VCE)

A grade average of C in both English and in Mathematics (any) and a grade average of D in any two other VCE studies.

(b) Comparable qualifications

Applicants may also satisfy entrance requirements with qualifications equivalent to the VCE, eg TAFE qualifications (the first year of a TAFE associate diploma or equivalent TAFE qualification) or comparable Year 12 qualifications, including International Baccalaureate, or other approved tertiary study.

(c) Special admission

Students who have not successfully completed VCE or equivalent, may satisfy entry requirements by completing at least two Monash non-award single subjects or open learning (OLA) subjects. Further information is contained in the booklet 'Returning to Study at Monash' which is available from the Prospective Students Office, telephone 9905 1320.

Credit for work done elsewhere

In addition to part one, section five of the degree regulations, the following credit transfers have been standardised for the Bachelor of Business (Marketing):

members of the Institute of Chartered Secretaries and Administrators may be granted credit for three subjects;
holders of a recognised Certificate of Business Studies are eligible for credit for up to a maximum of four subjects in the course, to be determined by the course coordinator;
holders of completed Associate Diploma in Business (Marketing) are eligible for up to eight subjects to be determined by the course coordinator.

ETX1640 Business mathematics and statistics
BTX1010 Commercial law
MGX1300 Introduction to management
MKX1120 Marketing theory and practice

Second semester

AFX1110 Accounting for financial decision making
MGX1230 Business communication
ECX1710 Macroeconomics
MKF1131 Statistics for marketing

Year two

First semester

AFX2051 Financial modelling
AFX1300 Money and capital markets
MKX2111 Buyer behaviour
MKF3471 Sales management and negotiation

Second semester

AFX2631 Financial management
MKF2121 Marketing research methods
MKF2131 Marketing support systems
MKF3461 Marketing communication

Year three

First semester

MKF3481 Logistics and channel management
MKF3121 Marketing planning and implementation
MKX3141 Issues in competitive advantage
Elective

Second semester

MKF3131 Strategic marketing
MGX3401 Strategic management
Elective
Elective