1999 Arts Handbook - Bachelor of Arts (Communication)/Diploma of Business (Marketing); Bachelor of Arts (Communication)/Diploma of Business (Tourism); Bachelor of Arts (Communication)/Diploma of Arts (Professional Writing and Editing)

Bachelor of Arts (Communication)/Diploma of Business (Marketing); Bachelor of Arts (Communication)/Diploma of Business (Tourism); Bachelor of Arts (Communication)/Diploma of Arts (Professional Writing and Editing)

General information
Entry requirements
Course structure and sequence

General information

Course codes: 1937; 1938; 1936

Entry requirements

Applicants should possess the Victorian Certificate of Education (or equivalent) including English, or TOP including English, or equivalent.

Course structure and sequence

Students enrol jointly in the Bachelor of Arts (Communication) course at Monash University and one of three diploma courses at the relevant TAFE institution. The Bachelor of Arts (Communication) component of the combined course comprises three sequences: a communication sequence, a specialisation sequence and an arts sequence.
To meet the requirements of the joint award program, students must:
(a) complete the prescribed communications sequence of eight subjects (fifty-eight points);
(b) complete a specialisation sequence of four subjects to be chosen from journalism, business computing, writing, tourism management, marketing, management or community studies (twenty-four to thirty-two points);
(c) complete an arts sequence of four subjects (twenty-four points) from history-politics, gender studies, sociology or Australian studies;
(d) complete appropriate subjects as specified under the requirements of the relevant diploma to receive the award of the Technical and Further Education College.

Communications compulsory sequence

GSC1901 Introduction to communication studies
GSC1402 Media studies
GSC1602 Introduction to methods of social research
GSC2410 Public relations and mass communication technologies
GSC2411 Media, culture, power: theories of mass communications
GSC3402 Policies, audiences, futures
GSC3407 Authorship and writing
GSC3409 Narratives and representations

Arts sequences

The arts sequence may be chosen from Australian studies, history-politics, Koorie studies (subject to approval),sociology or gender studies (details are provided under discipline headings).

Specialisation sequences

Journalism

To complete the sequence in journalism, students must complete five of the following subjects:

Compulsory subjects

GSC1902 Newsroom practice and theory
GSC1903 News feature writing

plus two of the following subjects:

GSC2903 Journalism technology and information society
GSC2905 Radio journalism*
GSC2906 Television journalism*
GSC2907 Radio/television journalism_
GSC3901 Comparative journalism
GSC3903 Media, law and ethics

* ON-CAMPUS ONLY. SUBJECT QUOTAS MAY APPLY FOR GSC2905 AND GSC2906.

_ DISTANCE EDUCATION ONLY.

Business computing

GCO1851 Computing systems and applications
GCO2851 Programming for business applications
GCO2852 Business systems
GCO2813 Information systems 2

Writing

GSC2406 Women's writing
GSC2405 Contemporary fiction
GSC3421 Writing 1: techniques
GSC3422 Writing 2: portfolio

Tourism

Four of the following
MGG1501 Tourism - social environment
MGG1502 Tourism - policy and regulations
MGG2520 Travel services management
MGG2521 Hospitality services management
MGG3540 Tourism management processes
MGG3541 Tourism management project

Marketing

MKG1401 Introduction to marketing
MKG1402 Consumer behaviour
MKG2420 Market research methods
MKG3444 International marketing

Management

MGG1302 Management theory and functions
MGG1303 Organisational behaviour

Strategic management stream (any two)

MGG2320 Organisational change and development
MGG2321 Management methods and decisions making
MGG3352 Management processes and systems

Employment relations stream (any two)

MGG2323 Industrial relations
MGG2324 Human resource management
MGG2325 Training and development
MGG3346 Employment relations policy and practice
MGG3350 Strategic human resource management
MGG3351 Contemporary issues in employment relations

Community studies

See outline elsewhere in this handbook.