Bachelor of Arts (Communication)/Associate Diploma of Business (Marketing); Bachelor of Arts (Communication)/Associate Diploma of Business (Tourism); Bachelor of Arts (Communication)/Diploma of Arts (Professional Writing and Editing)
Applicants should possess the Victorian Certificate of Education (or
equivalent) including English, or TOP including English, or equivalent.
Mature-age applications may be required to undertake the Special Tertiary
Admissions Test if they do not otherwise meet tertiary entrance requirements.
Students enrol jointly in the Bachelor of Arts (Communication) course at
Monash University and one of three associate diploma/diploma courses at the
relevant TAFE institution. The Bachelor of Arts (Communication) component of
the combined course comprises three sequences: a communication sequence, a
specialisation sequence and an arts sequence.
To meet the requirements of the joint award program, students must:
(a) complete the prescribed communications sequence of eight subjects
(fifty-eight points);
(b) complete a specialisation sequence of four subjects to be chosen from
journalism, business, computing, writing, tourism management, marketing,
management or community studies (twenty-four to thirty-two points);
(c) complete an arts sequence of four subjects (twenty-four points) from
history-politics, gender studies, sociology or Australian studies;
(d) complete appropriate subjects as specified under the requirements of the
relevant associate diploma to receive the award of the Technical and Further
Education College.
- GSC1901 Introduction to communication studies
- GSC1402 Media studies
- GSC1602 Introduction to methods of social research
- GSC2410 Public relations and mass communication technologies
- GSC2411 Media, culture, power: theories of mass communications
- GSC3402 Policies, audiences, futures
- GSC3407 Authorship and writing
- GSC3409 Narratives and representations
The arts sequence may be chosen from Australian studies,
history-politics, sociology or gender studies (details are provided under
discipline headings).
- GSC2901 Journalism theory and practice A
- GSC2902 Journalism theory and practice B
- GSC2903 Journalism technology and information society
- GSC3901 Comparative journalism
- GCO1851 Computers in business
- GCO2851 Programming for business applications
- GCO2852 Business systems
- GCO2813 Information systems 2
- Four of the following
- MGG1501 Tourism - social environment
- MGG1502 Tourism - policy and regulations
- MGG2520 Travel services management
- MGG2521 Hospitality services management
- MGG3540 Tourism management processes
- MGG3541 Tourism management project
- MKG1401 Introduction to marketing
- MKG1402 Consumer behaviour
- MKG2420 Market research methods
- MKG3444 International marketing
- MGG1302 Management theory and functions
- MGG1303 Organisational behaviour
Strategic management stream (any two)
- MGG2320 Organisational change and development
- MGG2321 Management methods and decisions making
- MGG3352 Management processes and systems
Employment relations stream
(any two)
- MGG2323 Industrial relations
- MGG2324 Human resource management
- MGG2325 Training and development
- MGG3346 Employment relations policy and practice
- MGG3350 Strategic human resource management
- MGG3351 Contemporary issues in employment relations
- See outline elsewhere in this handbook.