Subjects
Subject codes
AUS1030
: Culture in Australia: an introductory survey
AUS1040
: Introduction to tourism
GAS1751
: Quantitative methods 1
GBU1001
: Introductory accounting A
GBU1101
: Introduction to economics
GBU1102
: Macroeconomics
GBU1103
: Ethics, economy and society
GBU1201
: Introduction to business law
GBU1302
: Management theory and functions
GBU1401
: Introduction to marketing
GBU1501
: Tourism social environment
GBU1502
: Tourism policy and regulations
GBU2104
: Microeconomics
GBU2105
: International trade and finance
GBU2304
: Organisational behaviour
GBU2305
: Management methods and decision making
GBU2503
: Travel services management
GBU2504
: Hospitality services management
GBU3109
: Money and banking
GBU3308
: Organisational change and development
GBU3313
: Strategic management
GBU3319
: Management processes and systems
GBU3505
: Tourism management processes
GBU3506
: Tourism management projects (evaluations and proposals)
GCO1851
: Computers in business
MKT1211
: Advertising principles and practice
MKT1221
: Public relations principles and practice
MKT1600
: Tourism marketing
MKT2221
: Advertising copywriting
MKT2231
: Advertising media strategy
MKT2251
: Publicity and promotion
MKT2271
: Government and financial relations
MKT2601
: Destination marketing
MKT3601
: Tourism law, planning development and evaluation
MKT3781
: Direct marketing
Handbook Contents
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Faculty Handbooks
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Monash University
Published by Monash University, Clayton, Victoria 3168
Copyright © Monash University 1996 - All Rights Reserved -
Caution
Authorised by the Academic Registrar December 1996