Hospitality services management
Not offered until 1998
Ms Elspeth Frew
6 points
* One 2-hour lecture and one 1-hour tutorial per week
*
First semester
* Berwick
* Prerequisite: Nil
* GBU1501
recommended
Objectives The primary objective of this subject is to develop in-depth understanding of the hospitality and attractions sectors as elements of the tourism system. It aims also to provide students with the knowledge necessary for effective operation of hospitality and attractions enterprises and to cultivate appropriate attitudes with respect to customer orientation, staff development, community involvement and resource sustainability.
Synopsis Accommodation types and trends, hotel ownership and the hotel development process, hotel management, reservations and computerisation, front and back of house operations, guest accounting, site and event attractions, special interest markets and cultural tourism, managing a major tourist attraction, financial management, funding and sponsorship, sales and marketing planning for tourism attractions, staff development and customer service.
Assessment Two assignments (each 2000 words): 50%
* Examination (3
hours): 50%
Prescribed texts
Gray W S and Liguori S C Hotel and motel management and operation 2nd edn, Prentice-Hall, 1990
| Published by Monash University, Clayton, Victoria
3168 Copyright © Monash University 1996 - All Rights Reserved - Caution Authorised by the Academic Registrar December 1996 |