Advertising copywriting
Lecturer to be advised
6 points
* One 2-hour lecture and one 1-hour tutorial per week
*
First semester
* Berwick
* Prerequisite: MKT2111
Objectives Students who complete this subject will be able to apply mass communication theory to the creation of advertising copy; understand the role of brands and the appropriate application of creativity to their building and sustenance; evaluate creative executions against objectives.
Synopsis This subject will focus on communication theory applied to advertising copywriting primarily for television, radio and print media. Students will be taught to work from well focused briefs to generate creative executions which produce targeted audience response, while working within ethical and legal frameworks. Within the course, students will be required to learn the theory and practice of television and radio production.
Assessment Twelve written assignments (total 5000 words): 40%
* Team
assignment (2000 words): 20%
* Examination (2 hours): 40%
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