Destination marketing
Ms Janine Hendry
6 points
* One 2-hour lecture and one 1-hour tutorial per week
*
First semester
* Berwick
* Prerequisite: MKT1600
Objectives On completion of this subject students should be able to undertake a destination audit, develop a marketing plan for a destination, develop a promotional plan for a destination, know how to manage a destination effectively and control destination image.
Synopsis The development and implementation of marketing strategy, development of promotional strategy for destinations, managing destination demand, developing and managing destination image, developing marketing plans for destinations.
Assessment Major assignment (3000 words) - syndicate 30%
* Minor
assignment (2000 words): 20%
* Examination (2 hours): 50%
* The
examination must be passed in order to pass the subject.
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