AMU2146 - Digital screens - 2019

6 points, SCA Band 1, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

Malaysia School of Arts and Social Sciences

Chief examiner(s)

Dr Ana Grgic


Dr Ana Grgic

Unit guides



  • First semester 2019 (On-campus)


Twelve credit points of first-year Arts units.


How is the rise of the internet and digital media affecting the nature of screen culture?. New digital technologies are shaping production methods and creating new ways for audiences to engage with moving images ] while cinema and television continue to be popular, screen content is increasingly being consumed on computers, tablets and mobile phones. This unit explores these developments through the analysis of a variety of screen content, ranging from television shows to online videos. It examines the technological, industrial and economic contexts of digital screen culture, the creation of new styles, genres and approaches to narrative, and the emergence of new participatory audiences and modes of spectatorship. The social and ideological significance of these developments is also explored through case studies that focus on representational issues, global and local examples, and the new forms of celebrity that are emerging as a result of these changes.

Through drawing on theories derived from screen studies, digital culture and new media studies, and conducting textual analysis of selected key examples, students explore the current state of screen culture and what it can tell us about our changing world.


Upon successful completion of the unit, students will be able to:

  1. describe and explain the main features that distinguish digital screen media from earlier types of screen production;
  2. identify and describe the different genres of digital screen media;
  3. apply theoretical frameworks to explain the historical, textual and critical significance of digital screen technologies;
  4. critically evaluate scholarly perspectives of the impact of digital screens on moving image aesthetics, the media industries and society;
  5. formulate and structure a logical and coherent argument that is well supported by relevant evidence.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

This unit applies to the following area(s) of study