6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
- Second semester 2017 (Day)
This unit, as a final semester unit, integrates the business management knowledge, skills and attitudes students acquired throughout their bachelor study. The unit teaches students all the essential elements of running a business including strategic planning, leadership, teamwork, cause and effect relationships between functional areas (research and development, marketing, production and finance), satisfying customer demands, and competitive analysis in a simulated learning environment. More specifically, students will learn to understand the value of 'focusing' in the strategic implementation process, understand how decisions in one part of the business impacts other parts of the business, practice decision-making as a team across all key areas of a business, use the information from balance sheets, income statements and cash flow statements to improve business decision making, analyse competitors' performance and market positioning and build core competencies within the business to take a differentiation or low cost position in the marketplace.
The learning goals associated with this unit are to:
- understand the elements of strategic business planning
- study and understand the external factors that effect business
- study and apply business terminology
- identify and analyse the internal functional areas of business
- study and understand the basic principles of business finance
- understand and conduct analysis of competitors
- experience the effects of business decision making through simulation
- develop skills to work effectively in teams.
Within semester assessment: 60% + Examination: 40%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information