6 points, SCA Band 3, 0.125 EFTSL
Undergraduate - Unit
Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.
This unit has a quota of 128.
Not offered in 2017
This unit, as a final semester unit, integrates the business management knowledge, skills and attitudes students acquired throughout their bachelor study. The unit teaches students all the essential elements of running a business including strategic planning, leadership, teamwork, cause and effect relationships between functional areas (research and development, marketing, production and finance), satisfying customer demands, and competitive analysis in a simulated learning environment. More specifically students will learn to:
- understand the value of 'focusing' in the strategic implementation process
- understand how decisions in one part of the business impacts other parts of the business
- practice decision-making as a team across all key areas of a business
- use the information from balance sheets, income statements and cash flow statements to improve business decision making
- analyse competitors' performance and market positioning
- build core competencies within the business to take a differentiation or low cost position in the marketplace.
The learning goals associated with this unit are to:
- understand the elements of strategic business planning
- study and understand the external factors that affect business
- study and apply business terminology
- identify and analyse the internal functional areas of business
- study and understand the basic principles of business finance
- understand and conduct analysis of competitors
- experience the effects of business decision making through simulation
- develop skills to work effectively in teams.
Within semester assessment: 60% + Examination: 40%
Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. Independent study may include associated readings, assessment and preparation for scheduled activities. The unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.
See also Unit timetable information
MGW3401 and AFW1000