AZA3184 - Public relations work integrated learning - 2017

6 points, SCA Band 3, 0.125 EFTSL

Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.



Organisational Unit

South Africa School of Social Science


Dr Rose-Marie Bezuidenhout

Unit guides


South Africa

  • Second semester 2017 (Day)


The aim of the unit is to ensure that students develop an integrated approach to learning through a combination of academic and work-related activities. The aim of work integrated learning is to provide students with the opportunity to integrate theory with practice and gain first-hand experience in working in public relations. The unit includes a range of approaches that integrate theory with the practice of work within a purposefully designed curriculum. The unit adheres to organised, structured, directed and mentored educational activities. Additionally, the unit follows a learner-centred approach to create opportunities for students to apply theoretical concepts to work related activities. These activities may include on-campus and off-campus projects such as community engagement, and experiential learning internships and service learning opportunities.


On completion of the unit, students will be expected to be able to:

  1. critically reflect on, comprehensively analyse and undertake a public relations task;
  2. critically appraise the suitability and applicability of particular theoretical concepts and constructs in public relations tasks;
  3. work reflexively within the constraints of an organisational environment;
  4. execute various tasks necessary in functioning effectively as a public relations practitioner.


Within semester assessment: 100%

Workload requirements

Minimum total expected workload to achieve the learning outcomes for this unit is 144 hours per semester typically comprising a mixture of scheduled learning activities and independent study. A unit requires on average three/four hours of scheduled activities per week. Scheduled activities may include a combination of teacher directed learning, peer directed learning and online engagement.

See also Unit timetable information

Chief examiner(s)

This unit applies to the following area(s) of study


Any four of the following units AZA1035, AZA1433, AZA2030, AZA2040, AZA2045, AZA2432, AZA3031, AZA3432