Undergraduate - Area of Study Sports management

Students who commenced study in 2012 should refer to this area of study entry for direction on the requirments; to check which units are currently available for enrolment, refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your area of study.

print version

All areas of study information should be read in conjunction with the relevant course entry in the Handbook. The units listed for this area of study relate only to the 'Requirements' outlined in the Faculty of Business and Economics component of any bachelors double degrees.

Managing faculty	Faculty of Business and Economics
Campus(es)	Peninsula

Notes

Unit codes that are not linked to their entry in the handbook are not available for study in the current year.

Description

Sport is a global business and one of the world's most important cultural activities. Sport management focuses on the cultural and economic influences of sport and the marketing and administration of sport.

Units

All students complete the requirements as outlined below for the degree in which they are enrolled.

Bachelor of Business

To complete the sports management major in the Bachelor of Business, students must complete:

The following eight units (48 points):

EDF1617 Sport, culture and industry
MGP2200 Festivals and events
ECP2450 Sport economics
BTP2650 Sports law and policy
MKP2700 Stakeholder behaviour and communication
MKP3200 Sport marketing and sponsorship
AFP3400 Sport finance
MGP3684 Business strategy

Bachelor of Business and Commerce

To complete the sport management major in the Bachelor of Business and Commerce or related double degrees, students must complete:

(a.) Seven units (42 points):

ECW2450 Sports economics
ECW2451 The business of sport
MGW2200 Festivals and events
MGX2501 Introduction to tourism
MKW1120 Marketing theory and practice
MKW2402 Consumer behaviour
MKX3200 Sport marketing and sponsorship

(b.) one unit (6 points) from the following list:

MGW3401 Strategic management
MKW3440 Marketing strategy

Related areas of study

The Faculty of Business and Economics also offers related majors in the areas of:

Management

Contact details

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Relevant courses

3806 Bachelor of Business
2224 Bachelor of Business and Commerce