Undergraduate - UnitEDF1617 - Sport, culture and industry

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Synopsis

Within this unit students will examine sport and its significance in contemporary culture. The unit is an introductory one, covering a range of topics but providing students with a foundation to understand the key ideas within cultural analyses of sport. Students will use concepts from cultural studies theory to question why sport is so important in today's world and how can sport help with understanding society. Topics covered will include the relationship of sport to culture, nationalism and politics and understanding how sport, for example AFL, has been used by some groups to resist dominant cultures. Students will also learn about the growth of the sports industry and examine within this sport and the media, the rise of the sports celebrity and sport and governance.

Outcomes

Upon completion of this unit student should:

1. Articulate their understanding of sport and culture in a local and national context.
2. Identify and discuss key aspects of the sports industry.
3. Explain the significance of sport within local, national and global culture and industry.
4. Understand cultural theory concepts of ideology and hegemony and power and how they relate to sport.

Fieldwork

N/A

Assessment

Assessment 1 (1200 words equivalent):30%; and Assessment 2 (2800 words equivalent):70%

Chief examiner(s)

Dr Toni Hilland

Contact hours

3 hours per week contact time (lectures/tutorials and workshops) plus 9 hours private study time