Undergraduate - UnitMGW2200 - Festivals and events

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Berwick First semester 2012 (Day) Peninsula First semester 2012 (Day)
Coordinator(s)	Dr Judith Mair

Synopsis

This unit considers festivals and events as important and growing sectors of the tourism industry. Major topics include the nature, scale and scope of festivals and events, their economic impact and the importance of research and planning for their successful operation. Consideration is given to their social and environmental impacts and strategies for minimising any negative effects

Outcomes

The learning goals associated with this unit are to:

analyse the conceptualisation of an event
identify the different meanings and impacts of events
distinguish the role of stakeholders in event planning and management
analyse operational issues in the planning of an event.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Dr Judith Mair

Contact hours

3 hours per week

Prohibitions

MGW3100