Undergraduate - UnitECW2451 - The business of sport

This unit entry is for students who completed this unit in 2012 only. For students planning to study the unit, please refer to the unit indexes in the the current edition of the Handbook. If you have any queries contact the managing faculty for your course or area of study.

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6 points, SCA Band 3, 0.125 EFTSL

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered, or view unit timetables.

Level	Undergraduate
Faculty	Faculty of Business and Economics
Offered	Peninsula Second semester 2012 (Day)
Coordinator(s)	Mr Peter Schuwalow

Synopsis

Sport is a major industry in Australia and overseas. The unit will use a mixture of economic theory, economic history and the study of institutions to explore the business issues faced by the sport industry. Throughout the unit, case studies of several sports, notably Major League Baseball, professional boxing, the English Premier League (soccer), and the Australian Football League, will be used to explore these issues in depth.

Outcomes

The learning goals associated with this unit are to:

identify the constraints and opportunities that affect the ability of sports to survive in an increasingly global marketplace
identify the characteristics and problems of labour markets in professional sports
identify the market for various sports, and how sports have been affected by rising costs and competing uses for consumer income
develop a high level of research, analytical, written and oral skills by writing an essay and participating in tutorials.

Assessment

Within semester assessment: 40%
Examination (2 hours): 60%

Chief examiner(s)

Mr Peter Schuwalow

Contact hours

3 hours per week

Prerequisites

Students must have passed ECG1101 or ECW1101 before undertaking this unit.