Monash University Handbook 2011 Undergraduate - Area of Study

Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers and clients.

To complete the Marketing major in the Bachelor of Business and Commerce, students must complete:

On-campus

(a.) Seven units:

• MKW1120 Marketing theory and practice
• MKW2402 Consumer behaviour
• MKW2420 Marketing research methods
• MKW2460 Integrated marketing communication
• MKW3121 Marketing planning and implementation
• MKW3440 Marketing strategy
• MKW3444 International marketing

(b.) One unit from the following list offered on your home campus:

• BTW3281 Marketing law
• MKF2111 Buyer behaviour
• MKF3301 Services marketing
• MKF3461 Marketing communication
• MKW1601 Introduction to e-business
• MKW2431 Business marketing
• MKW2600 Tourism marketing
• MKW2841 E-business models and analysis
• MKW3141 Issues in competitive advantage
• MKW3210 Marketing sports events
• MKW3442 Sales management
• MKW3841 E-business performance measurement
• MKW3881 Electronic marketing

Off-campus

(a.) The following seven units:

• MKG1120 Marketing theory and practice
• MKG2402 Consumer behaviour
• MKG2420 Marketing research methods
• MKG2460 Integrated marketing communication
• MKG3121 Marketing planning and implementation
• MKG3440 Marketing strategy
• MKG3444 International marketing

(b.) one further unit (6 points) from the following list:

• MKG2420 Marketing research methods
• MKG2431 Business marketing
• MKG3200 Sport marketing and sponsorship
• MKG3210 Marketing sports events
• MKG3442 Sales management

Visit http://www.buseco.monash.edu.au/student/contact/index.html

Single degrees

• 3813 Associate Degree in Business and Commerce
• 2224 Bachelor of Business and Commerce
• 4406 Bachelor of Business and Commerce (Global)

Double degrees

• 1807 Bachelor of Arts and Bachelor of Business and Commerce
• 3727 Bachelor of Business and Commerce and Bachelor of Education (Primary)
• 3831 Bachelor of Business and Commerce and Bachelor of Information Technology and Systems
• 1941 Bachelor of Business and Commerce and Bachelor of Communication
• 4423 Bachelor of Business and Commerce and Bachelor of Professional Communication
• 3202 Bachelor of Business and Commerce and Bachelor of Sport and Outdoor Recreation
• 3832 Bachelor of Business and Commerce and Bachelor of Visual Arts
• 3820 Bachelor of Civil and Environmental Engineering and Bachelor of Business and Commerce
• 3511 Bachelor of Science and Bachelor of Business and Commerce