Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

The unit covers environmental factors affecting international marketing, the field of international business, international marketing research and marketing decisions, entry strategies, marketing planning, controlling and strategy for international business.

Objectives

The learning goals associated with this unit are to:

1. analyse and evaluate how a range of international marketing criteria (culture and so on) impact on a chosen and specific foreign market
2. develop, analyse, justify and evaluate market entry and longer term foreign marketing plans for a specific market
3. understand how current issues, trends and research in international marketing impact on designated foreign market segments
4. identify and evaluate how a range of specialised, localised and specific issues might impact upon business activity within a designated foreign market segment
5. utilise independent critical thinking and applied learning skills to develop an international marketing orientation in terms of a chosen market context

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Dr Yunus Ali

Contact hours

3 hours per week

Prerequisites

Students must have passed MKG1120 or MKW1120 before undertaking this unit.

Prohibitions

MKC3220, MKC3224, MKF3531, MKG3444