Monash University Handbook 2011 Undergraduate - Unit

Refer to the specific census and withdrawal dates for the semester(s) in which this unit is offered.

Synopsis

Introduction to e-business and its enabling technologies including email, EDI, EFT, bar-coding, electronic catalogues, smart cards and CALS. Associated electronic processes and systems including on-line business, the Internet and World Wide Web (WWW). Other issues include international standards, ethics, privacy, accounting, legal and security issues; the impact on the workplace; corporate, national and global information infrastructures; aligning information technology to business strategy; electronic marketing worldwide; internationalisation, government policies, strategies and leadership.

Objectives

The learning goals associated with this unit are to:

1. define the purpose and scope of e-Business
2. identify the technology that underpins e-Business environment
3. examine the impact of marketing and strategy development in this environment
4. examine the impact of policy and the future of e-Business.

Assessment

Within semester assessment: 50%
Examination (3 hours): 50%

Chief examiner(s)

Ting Ding Hooi

Contact hours

3 hours per week

Prohibitions

BEW1601