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Monash University

Monash University Handbook 2010 Undergraduate - Course

This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts

Managing facultyArts
Abbreviated titleBSPEM
CRICOS code069265E
Total credit points required144
Standard duration of study (years)3 years FT
Study mode and locationOn-campus (Gippsland)
Contact details


  • Full-time study only. Students have a maximum of eight years to complete this course.


Drawing on units from such disciplines as marketing, management, communications and public relations, the degree offers universal business skills with a distinct sporting focus. It combines this with a practical orientation stemming from a work placement unit in the actual sporting industry.


The Bachelor of Sports Promotion and Events Management is designed to provide students with a theoretical and practical understanding of the business of managing and promoting sporting events.


This course consists of core units, a major, a minor, and additional elective studies.


Students complete:

(a.) the following compulsory core units (48 points):

  • AUS1070 Sport and society in Australia
  • BEW3100 Work placement program (12 points) or BEW3200 Research project in sports events management (12 points)
  • MGW2150 Sports events management
  • MKW1120 Marketing theory and practice
  • MKW2420 Marketing research methods
  • MKX3200 Sport marketing and sponsorship
  • PRL1001 Foundations of public relations

(b.) a major in sports promotion or events management (48 points)

(c.) a minor in arts or business (not from chosen major (24 points)

(d.) a further 24 points of elective units at either first, second or third year level

Students must complete a minimum of 36 points at third-year level (includes those completed in the major(s).

No more than 10 units (60 points) at a first-year level.

Sports promotion (arts) major

* Must complete for arts minor.

** Only avaliable in off-campus mode.

Events management (business) major***

*** May select any four for business minor (pre-requisites apply).


Bachelor of Sports Promotion and Events Management