Monash University Handbook 2010 Undergraduate - Course

3926 - Bachelor of Sports Promotion and Events Management

This course entry should be read in conjunction with information provided in the 'Faculty information' section of this Handbook by the Faculty of Arts

Managing faculty	Arts
Abbreviated title	BSPEM
CRICOS code	069265E
Total credit points required	144
Standard duration of study (years)	3 years FT
Study mode and location	On-campus (Gippsland)
Contact details	http://www.arts.monash.edu.au/current/coursework/contact_us/

Notes

Full-time study only. Students have a maximum of eight years to complete this course.

Description

Drawing on units from such disciplines as marketing, management, communications and public relations, the degree offers universal business skills with a distinct sporting focus. It combines this with a practical orientation stemming from a work placement unit in the actual sporting industry.

Objectives

The Bachelor of Sports Promotion and Events Management is designed to provide students with a theoretical and practical understanding of the business of managing and promoting sporting events.

Structure

This course consists of core units, a major, a minor, and additional elective studies.

Requirements

Students complete:

(a.) the following compulsory core units (48 points):

AUS1070 Sport and society in Australia
BEW3100 Work placement program (12 points) or BEW3200 Research project in sports events management (12 points)
MGW2150 Sports events management
MKW1120 Marketing theory and practice
MKW2420 Marketing research methods
MKX3200 Sport marketing and sponsorship
PRL1001 Foundations of public relations

(b.) a major in sports promotion or events management (48 points)

(c.) a minor in arts or business (not from chosen major (24 points)

(d.) a further 24 points of elective units at either first, second or third year level

Students must complete a minimum of 36 points at third-year level (includes those completed in the major(s).

No more than 10 units (60 points) at a first-year level.

Sports promotion (arts) major

AUS3015 A world of sport
JRN1101 Journalism 1***
JRN1102 Journalism 2**
JRN3305 Reporting sport and culture**
JSC2601 News and power**
JSC2602 Journalism and the law
PRL1002 Principles of public relations writing*
PRL2001 Strategic communications management*
PRL2002 Public relations research and techniques*
PRL3004 Sports promotion cases
PSS3716 Psychology of sport and adventure

* Must complete for arts minor.

** Only avaliable in off-campus mode.

Events management (business) major***

MGW1010 Managing people and organisations
MGW2160 Managing sports facilities
MGW2700 Project management
MGW3401 Strategic management
MGW3352 Services operations management
MKW2402 Consumer Behaviour
MKW3210 Marketing sports events
MKW3440 Marketing strategy

*** May select any four for business minor (pre-requisites apply).

Award(s)

Bachelor of Sports Promotion and Events Management