Monash University Handbook 2010 Undergraduate - Unit

Synopsis

Introduction to the theory and practice of public relations. Economic, social, ethical, legal and theoretical basis of the field. Critical analyses of the roles and responsibilities of public relations people in organisational and societal settings. Public relations processes in organisational and societal contexts.

Assessment

Written work: 60% (3200 words)
Exam: 30% Tutorial Attendance/participation/presentation: 10% OR OCL students: Written work: 70%
Exam: 30%

Chief examiner(s)

David Wolstencroft

Contact hours

3 hours per week

This unit applies to the following area(s) of study

Public relations

Prohibitions

GSC1001, GSC2410, MKW2221, PRL2003