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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 1, 0.125 EFTSL

FacultyFaculty of Arts
OfferedGippsland First semester 2010 (Day)
Gippsland First semester 2010 (Off-campus)
Coordinator(s)David Wolstencroft


Introduction to the theory and practice of public relations. Economic, social, ethical, legal and theoretical basis of the field. Critical analyses of the roles and responsibilities of public relations people in organisational and societal settings. Public relations processes in organisational and societal contexts.


Written work: 60% (3200 words)
Exam: 30% Tutorial Attendance/participation/presentation: 10% OR OCL students: Written work: 70%
Exam: 30%

Chief examiner(s)

David Wolstencroft

Contact hours

3 hours per week

This unit applies to the following area(s) of study

Public relations


GSC1001, GSC2410, MKW2221, PRL2003