Monash University Handbook 2010 Undergraduate - Unit

Synopsis

Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.

Objectives

The learning goals associated with this unit are to:

• identify factors that help companies to survive and prosper
• compare various models and the actual processes of managing strategies
• evaluate various techniques of analysing situation that require a strategic response
• debate the factors that lead to strategy success and failure
• apply strategic management concepts in such areas as e-business and public and non-profit sectors.

Assessment

Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Sonja Petrovic-Lazarevic

Contact hours

3 hours per week

Prerequisites

MGW1010

Prohibitions

MGC3110, MGF3401