Faculty of Business and Economics

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Monash University

Monash University Handbook 2010 Undergraduate - Unit

6 points, SCA Band 3, 0.125 EFTSL

FacultyFaculty of Business and Economics
OfferedBerwick Second semester 2010 (Day)
Gippsland Second semester 2010 (Day)
Gippsland Second semester 2010 (Off-campus)
Gippsland Summer semester A 2010 (Off-campus)
Sunway First semester 2010 (Day)
Singapore Second semester 2010 (Off-campus)
Peninsula First semester 2010 (Day)
South Africa First semester 2010 (Day)
Coordinator(s)Associate Professor Sonja Petrovic-Lazarevic


Business environments including markets, critical success factors, and strategies employed to gain a competitive advantage; the nature of strategic management; the analysis and interpretation of business environments; the nature of competition, relative position of firms, individual strategies and their relationship to critical success factors; strengths and weaknesses related to production, logistics, finance, R and D, marketing, administration etc.; the role of structure, controls, rewards, culture and leadership in implementation.


The learning goals associated with this unit are to:

  • identify factors that help companies to survive and prosper
  • compare various models and the actual processes of managing strategies
  • evaluate various techniques of analysing situation that require a strategic response
  • debate the factors that lead to strategy success and failure
  • apply strategic management concepts in such areas as e-business and public and non-profit sectors.


Within semester assessment: 60%
Examination (2 hours): 40%

Chief examiner(s)

Sonja Petrovic-Lazarevic

Contact hours

3 hours per week




MGC3110, MGF3401